---
title: "How to use Data Insights"
description: "Learn how to track your property's performance. Access the Insights tab to monitor your usage overview, booking funnel progression, operator engagement, and key traveler trends."
url: https://helpcenter.safarioffice.com/en/articles/43-how-to-use-data-insights
collection: "Premium Listing & Marketing Tools"
updated: 2026-09-24
language: en
---

# How to use Data Insights

Learn how to track your property's performance. Access the Insights tab to monitor your usage overview, booking funnel progression, operator engagement, and key traveler trends.

Tracking how often your property is quoted helps you understand your market presence. The **Insights** feature provides valuable data on how frequently **Tour Operators and Agents** are interacting with your accommodation and including it in their client itineraries.

**How to access your insights**

You can monitor your performance at a glance or dive into detailed metrics inside your listing.

1.  **Sign in** to your **User Account**.
    
2.  To view a quick summary, look at the **Insights - Last 7 Days** column directly on your main **My Listings Page**.
    
3.  For a deeper look, open your specific accommodation listing.
    
4.  Click the **Insights** tab located in the top navigation bar.
    

## **Understanding your metrics**

Within your insights dashboard, the data is organized into four key sections to help you track performance:

-   **Usage Overview:** This section provides high-level totals of how often your property is included in **SafariBookings Tours**, **SafariOffice Tours**, **SafariOffice Published Tours**, and your overall **SafariOffice Quotations in Total**.
    
-   **Booking Funnel Insights:** Monitor the client journey over a specific timeframe (e.g., Last Month). You can track when your property is added to "New personalized draft itineraries," sent in "New personalized quote itineraries," and finally "Itineraries marked as booked".
    
-   **Operator Engagement:** Monitor your B2B reach. This shows the number of "Companies using your property in SafariOffice" and highlights "New companies this month booking your property," allowing you to compare current performance against the previous month.
    
-   **Other Trends:** View deeper analytics to understand guest behavior, such as "Average Booked Stays in Nights," "Average Number of Travelers per Booking," and the "Top 10 Countries Travelers Come From".